About us
Serv Werk Slay
Live, Laugh, Love is really a nice sentiment... so we took that and queered it right up! 🦄✨🏳️🌈 Our fresher, gayer take is all about shaking things up and defying expectations.
Serv your true self by living unapologetically. Werk every moment by flipping hardships into opportunities. Slay with purpose by mastering your craft and breaking new ground.
Join us in queering the norm, living boldly, laughing freely, and loving fiercely!
Origins
Serv Werk Slay was originally inspired by a conversation with someone who grew up believing gay people were "despots and tyrants." A close friend coming out to them shattered their worldview, opening them up to a richer, more vibrant world full of new experiences and friendships 🏳️🌈🤟.
Their story highlighted the greater need for more exposure to more queer perspectives and more scrutiny of “traditional” beliefs.
Wrecking these norms opens up new opportunities to find laughter and joy in the chaos.
Queered gear for everyday gays, sapphic sirens, and everyone in between
We are centering queer identities, reorienting norms, and encouraging everyone to express their true selves. Our gear flips perspectives (boldly—and sometimes just a 😘) celebrating the fluidity of identity and the defiance of convention.
Our designs push boundaries and invite dialogue, sparking conversations about identity and acceptance. By wearing our gear, you’re joining a community that values authenticity and thoughtful nonsense. Together, we help each other define what it means to be bold and unapologetically true to ourselves.
We believe
Life’s too brief to be bogged down by seriousness and formality. Embracing life’s absurdities, no matter who you are, opens up a wild array of experiences, revealing the beauty in chaos and the power of resilience.
At Serv Werk Slay, we revel in the chaos, attempting to transform some of the glittering mayhem into cool shit. Here we’re all about celebrating the raw, unfiltered moments that make us who we are.
So, things may get a little weird, 🦞 but don’t worry about it—you’ll be just fine 🐳!
Founder stuff
Our founder, Kevin, started making his first shirts with inkjet iron-ons long before it was cool (if it ever was 😬). Within a few years he got his first job as a designer and actually got paid to design shirts!
A couple decades later Serv Werk Slay was born and now he’s curating these vibes with the art direction and graphics.
Serv Werk Slay, LLC is a queer-owned and operated small business based in the Kansas City area.